The Wilson Coalition – still making a difference and still going strong!

Wilson Coalition, a Phoenix, Arizona nonprofit organizations

As part of Baerclaw Productions 20th Anniversary Celebration, we are re-releasing some of the early videos that we produced and sharing a few of our memories from those videos.

Not long after opening our doors in 1997, we were approached by Bank of America to produce a video for the Wilson Coalition, a Phoenix nonprofit organization that they supported on many levels.

This was a wonderful project to work on and it was an honor to sit down and interview a wide array of folks who were involved with the Coalition. In all, we talked with almost 30 stakeholders ranging from employees of Wilson Elementary School District, city of Phoenix officials, government officials and a wide array of community volunteers who donated time, money and expertise to the Coalition as they made a much-needed difference in the community.

The Wilson Coalition is still making a difference and still going strong! Their mission is quite simple – The purpose of the Coalition is to identify the needs of the neighborhood and to identify resources that can be employed to improve this neighborhood.

If you’d like more information on the Coalition and the Wilson School District, please visit their website at by clicking here.

You can watch the video by clicking on this link – https://youtu.be/O69KcX_gVTo.

One other memory that we have from that nonprofit video production, our contact at Bank of America explained to us that, while they had a Phoenix video production company that they worked with, they had so much work and their current vendor couldn’t handle this project because of all of the other work that they were doing for the bank. He wondered when that was going to happen to us. I challenged him to try us and explained that we would never be in that situation and I can honestly say that after 20 years, it’s never been a problem even when we were working on weekly half hour television programs on top of everything else that we were doing.

Experience, creativity, and professionalism have always been a big part of what makes Baerclaw Productions special and remains the foundation for our award-winning staff. Combine that with state of the art equipment and a commitment to the customer and it’s easy to see how we consistently meet or exceed our clients’ expectations.

Since 1997, Baerclaw Productions has been producing award winning videos for a wide array of clients ranging from small start-ups to Fortune 100 companies. Over the years, the Baerclaw Productions team has produced corporate videos, web videos, sales videos, training videos, testimonial videos, award videos, new product launch videos, television programming, infomercials, documentaries, green screen videos, nonprofit videos, commercials and PSA’s.

If you have a need for video production to share your story with the world, let us be Your Resource For ALL Things Video! Give us a call at 602-789-8396 for a free consultation.

Is your desk always this clean?

John Alkema

Happy 20th Anniversary Baerclaw Productions – Part 2

As part of Baerclaw Productions 20th Anniversary Celebration, we are re-releasing some of the early videos that we produced and sharing a few of our memories from those videos.

Is your desk always this clean? That was my question to our first paying customer, a company called Accommodations By Apple. They were a corporate relocation company based here in Phoenix, Arizona that needed a video to share with potential clients around the country and the world. Their owner John Alkema understood the power of video and wanted to harness that to take his marketing efforts beyond a flyer or a tri-fold brochure. He wanted to show and explain to potential clients what his company did using video, testimonials and voice overs rather than just one dimensional text and pictures.

When we showed up at the Accommodations By Apply office to shoot that part of the video, I was stunned to see that there was absolutely nothing on his desk. He had a beautiful office, a huge desk with a glass top and there was nothing on it which led to my question – is your desk always this clean?

His response really put everyone at ease because he invited us around to his side of the desk and pointed out that everything that had been on his desk was now piled up, in stacks, underneath his desk. John told me that it took him days to get everything back the way that he wanted it and to be able to find what he needed in a timely manner.

Click here to watch the video, you can see him on camera starting at about one minute into the video.

The video was a huge success and John said it really brought his teams services to life which made their sales efforts much easier. If you or your company need an experienced video production company to bring your story to life – Baerclaw Productions is who you need to contact.

Experience, creativity, and professionalism have always been a big part of what makes Baerclaw Productions special and remains the foundation for our award-winning staff. Combine that with state of the art equipment and a commitment to the customer and it’s easy to see how we consistently meet or exceed our clients’ expectations.

Since 1997, Baerclaw Productions has been producing award winning videos for a wide array of clients ranging from small start-ups to Fortune 100 companies. Over the years, the Baerclaw Productions team has produced corporate videos, web videos, sales videos, training videos, testimonial videos, award videos, new product launch videos, television programming, infomercials, documentaries, green screen videos, nonprofit videos, commercials and PSA’s.

Whether you need a corporate video, web video, promotional video, sales video or training video, our team can take your vision and turn it into a video to tell your story!

If you have a need for video production to share your story with the world, let us be Your Resource For ALL Things Video! Give us a call at 602-789-8396 for a free consultation.

Do you remember what you were doing in 1997?

What Were You Doing in 1997? – Part 1.

Perhaps you were mourning the passing of Princess Diana and Mother Teresa.

Maybe you were stunned when boxer Mike Tyson bit Evander Holyfield’s ear in the ring or watched in amazement as 21-year-old Tiger Woods became the youngest winner of the Masters.

Were you were waiting in line to buy the Nintendo 64 Game System, the world’s first true 64-bit video game system for the list price of $169.99.

Maybe you just curled up with a good book like say ‘Harry Potter and the Philosopher’s Stone’ which was released in the UK in June of 1997.

While we remember all of those, we also remember 1997 as the year that Baerclaw Productions became the newest full service video production company in Phoenix, Arizona.

Happy 20th Anniversary to Baerclaw Productions – part 1.

After more than a decade as an award-winning anchor, reporter and producer working for every major network, our owner, Bill Baer, decided that it was time to take his storytelling and producing skills in a different direction. Instead of reporting on the news of the day, he wanted to share the stories of exciting and interesting people, places, organizations, and activities. Sitting next to Dan Rather was fine, but he knew there had to be more for someone who could tell compelling stories in a clear and concise way.

As part of Baerclaw Productions 20th Anniversary Celebration, we are re-releasing some of the early videos that we produced and it makes sense that we start with our very first video – our demo reel to promote our services and explain where we came from. Looking back at what was state of the art then and what we are doing now brings a smile to our face but if you have a couple of minutes to kill, why not sit back and take a trip back in time with us to see where our 20-year run started.

Click here to view our 1997 demo reel.

Experience, creativity, and professionalism have always been a big part of what makes Baerclaw Productions special and remains the foundation for our award-winning staff. Combine that with state of the art equipment and a commitment to the customer and it’s easy to see how we consistently meet or exceed our clients’ expectations.

Since 1997, Baerclaw Productions has been producing award winning videos for a wide array of clients ranging from small start-ups to Fortune 100 companies. Over the years, the Baerclaw Productions team has produced corporate videos, web videos, sales videos, training videos, testimonial videos, award videos, new product launch videos, television programming, infomercials, documentaries, green screen videos, nonprofit videos, commercials and PSA’s.

Whether you need a corporate video, web video, promotional video, sales video or training video, our team can take your vision and turn it into a video to tell your story!

If you have a need for video production to share your story with the world, let us be Your Resource For ALL Things Video! Give us a call at 602-789-8396 for a free consultation.

WOULD YOU PAY 1997 PRICES FOR SOMETHING YOU NEED TODAY?

Yeah, we would too and that’s exactly what Baerclaw Productions is going to do for any new video production projects that are booked by the end of 2016!

 

While our office manager is convinced that we’ve lost our minds, we’re gonna do it anyway to say thanks to all of our great clients who we’ve had the opportunity to work with since we opened our doors in 1997 and those that we haven’t met yet.

Let’s take a walk down memory lane for a minute, back in 1997, the 2nd ranked Arizona State Sun Devils lost to #4 Ohio State in the Rose Bowl, the Phoenix lights were seen over the Valley and CNN began Spanish broadcasts.

Bill Baer Dan Rather CBS News
Bill Baer Dan Rather CBS News

1997 was also the year that our owner, Bill Baer, walked away from an award-winning television broadcasting career to start Baerclaw Productions, a full-service video production company in Phoenix, Arizona serving the entire metropolitan area including Scottsdale, Tempe, Peoria, Chandler, Goodyear, Mesa and the entire state of Arizona.

To celebrate this milestone, we’re turning back the calendar and while we’ll be using state of the art high definition equipment, Baerclaw Productions will produce your video using our price sheet from 20 years ago – it’s just a warm up for our Platinum Anniversary Celebration as one of the Valley’s best video production companies.

Whether you need a corporate video production, web video, promotional video, training video, sales video, new product launch video, a video for your nonprofit organization, commercial or public service announcement, television programming including infomercials or documentaries, the Baerclaw Productions team is ready to bring your story to life!

For 20 years, our clients have known that we are their Resource For ALL Things Video and we want to prove it to you!

To get the ball rolling and pay 1997 rates for any project booked by the end of 2016, call 602-789-8396 and set up a complimentary consultation with a member of our sales team, tell them what you were doing in 1997 and we’ll dust off our price sheet from 20 years ago and put together an amazing quote for you and then get to work to tell your story to the world!

If you have questions about video, Baerclaw Productions has answers!

What does ‘Your Resource For ALL Things Video’ really mean?

Baerclaw Productions, a full service video production company
Baerclaw Productions, a full service video production company

I recently got an email from one of our clients who wanted to produce some short quick corporate videos in house that they could share with their team both locally and regionally but they didn’t have a budget to bring the Baerclaw Productions team in to do the work. They were thinking about using a smart phone, tablet or perhaps a GoPro to create short, quick videos of their new CEO interacting with the team and being a part of their community outreach. Our client explained what she needed and asked if I had a moment, would it be possible to share some of the knowledge that we have based upon our almost 20 years in the video production business.

The answer was… OF COURSE! We have always thought of ourselves and offered to one and all that we are your resource for all things video!

After a brief conversation to further understand what they wanted to do and what equipment they had in house, I spent about 20 minutes with our client explaining what we would recommend they do, how to use the equipment that they had in house and how to use basic, free editing software to create the videos that they needed. We talked about how to shoot the video, how to keep the camera steady, how to make sure that they were taking advantage of existing light and how to deal with audio in multiple environments.

I then spent about an hour scouring the internet for relevant videos for as our client described them, I Phone video for dummies, that further reinforced what we had already talked about so that she had additional information that she could share with her team to ensure that no matter who was working on the project, they were all working with the same knowledge. One of her biggest concerns was that if she did a Google search, she might end up getting into information that was too technical and perhaps more confusing for her and her team.

While her company is a great, long term client, we are happy to share our knowledge and expertise with anyone because we firmly believe that if we can help people understand and utilize the power of video, everyone wins!

If you have any questions about video, why don’t you give us a call at Baerclaw Productions and let us help you!

Baerclaw Productions is a full-service video production company located in Phoenix, Arizona. Since we opened our doors in 1997, we have produced every type of video that you can imagine. The only thing that we don’t do is weddings. If you need a corporate video, web video, training video, promotional video, sales video, nonprofit video, commercial or public service announcement, we are here to help!

Video production in Phoenix – no problems, just opportunities!

Baerclaw Productions is Your Resource For ALL Things Video!

No problems just opportunities - no ropes

One of the great things about living in Arizona is the unbelievable natural beauty that makes our state so special. As the owner of a video production company, what that means to us is that when we are shooting a video, we often have trouble picking out the best backdrop for our shoot with so many options presenting themselves. Anybody with a camera can interview someone in an office or in a conference room, but finding the perfect shot and making sure it remains the perfect shot can often take a little creativity and led to us coining a phrase that we use all the time.

There are NO problems… just opportunities!

What that means to us is that when a client puts their trust (and budget) into our work, we will never talk about problems even if they arise (and they do more often than we’d like to admit), but rather we look at whatever the issue is as an opportunity to prove to our clients that they made the right choice.

Here’s an example of what I’m talking about. We were hired to do a video production in Phoenix for a nonprofit organization that included a number of interviews with people involved and supporting the nonprofit. For one of the interviews, we decided to take advantage of a great backdrop that included the Phoenix skyline looking out of our interviewee’s office and it looked great. Our crew did an awesome job lighting it and the client loved the shot. We were all set to start the interview and that’s when it happened.

No problems just opportunities - two ropes

Two ropes from the high rise window washing crew ended up in our shot. The easy thing would have been to simply move the person that we were interviewing to a different location or tighten up the shot, but we would have lost the skyline.

Not a problem… an opportunity!

There was a fair amount of wind blowing outside and the ropes were moving around and after a quick huddle with our team and our client, we came up with a solution that we knew would work. Our client wasn’t so sure and was having a problem visualizing what we were going to do but in the end, deferred to us as the video production experts.

We went ahead with the interview and talked for about 15 or 20 minutes, all through the interview, everyone except for the person being interviewed, could clearly see the ropes blowing and moving in and out of the shot… but it didn’t matter. When we completed the interview, we left everything as it was and rolled off about two or three minutes of video, enough to find a couple of 20 to 30 second pieces where the ropes weren’t in the shot.

We were all done, packed up our gear and headed back to start the post production and take advantage of the opportunity that we were given!

Once the script was written and we began editing our clients’ video – anywhere that that interview showed up, we used a very basic editing tool to eliminate the ropes from the shot. We took our interview and then on top of that we put the extra video that we shot after the interview and used picture in picture to basically crop out the ropes and leave the skyline in. The client loved it and we knew we had taken advantage of the opportunity that the window washers had created for us.

No problems… just opportunities! That’s how we look at issues and it’s just another reason why we say Baerclaw Productions is Your Resource For ALL Things Video!

Click here to visit our website to learn more about who we are and how we can help you.

Use video to add more bang (and life) to your free seminar!

Baerclaw Productions specializes in extending the life of free seminars!

BAI seminar
BAI seminar

Baerclaw Productions, your Resource For ALL Things Video, has a great way to extend the life of the free seminars that you put on to showcase what you do and how you can help people. Depending on what you do, it’s also a great way to find warm leads that you can pursue to bring more business in the door.

What if you could parlay that single seminar into a tool to showcase your expertise and help people well after your seminar ends?

Those are two of the reasons that a local foundation here in Phoenix chose Baerclaw Productions to create a video of the information that they provide during their monthly seminars and make it available to one and all by posting the video on their website and their YouTube channel.

By creating a video of their seminar, we are basically creating a training video to extend the life of the message and reinforce the fact that they are a go to source for critical information.

The seminars that they put on cover a wide array of information dealing with a medical issue that can change over time. The benefits of creating a video of the seminar include:

  1. They cover a lot of ground in a 90 minute to two-hour seminar and it’s a lot of information to comprehend and remember. By having a video of the entire event available for review, attendees can go back and view the full video after the seminar in case there are things that they missed or topics that may not have been front of mind at the time.
  2. As the disease that they focus on changes over time, there are different issues that arise and while the attendees made need one piece of information now, in two weeks or two months, they made be at a different stage and need different information. To make the information readily available, we also break up the full video into shorter segments that cover individual topics so that as their needs change, they can focus in on the information that they specifically need at that time.
  3. Our client knows that no matter how often they offer the seminar, it may not be possible for people to attend. In addition, family members in other parts of the country may want to get the information that is shared during the seminar but can’t travel to Phoenix to attend. By providing the videos online, the information is now available anytime from any place with an internet connection.
  4. A big part of any seminar is interaction with those in attendance to address any questions that may come up. To ensure that this information is covered in the online videos, our client provides answers to some of the general questions that they receive at each seminar and encourage the viewers of the online videos to reach out with their questions and someone will contact them directly to answer any questions that they may have and provide additional support services.

If you think this type of video production project might benefit your company or organization, please contact us and let Baerclaw Productions prove to you why we are ‘Your Resource For ALL Things video!’.