Giving back to the community? Share it with the world!

If your company has made a commitment to the community and your team members are giving of their time to make a difference, take pictures of them in action! Giving back to your community is a great thing and you should share that on your website, a blog post or in a quick video that you can show to your existing and potential clients.

Baerclaw Productions
Baerclaw Productions

Here’s something else to think about, T-shirts with your company name on them is a great way during the event and after to let everyone know that you and your team are on the front lines of making a difference in your community. One of the first projects that we did at Baerclaw Productions not long after we opened our doors in 1997 was for a company that gave their employees up to 40 hours a year of paid time off to volunteer for the charity of their choice. There are a lot of companies out there that do this and when your team members go out to make a difference, make sure they take pictures so that you can share the message with new and prospective customers. If you need help putting them together with either a voice over or music bed, give us a call at 602-789-8396 or visit our website at baerclawproductions.com and let Baerclaw Productions be Your Resource For ALL Things Video! We can quickly put it together for so that you can share it with the world!

Championship golf is returning to Phoenix Country Club and everyone is talking about it!

Phoenix Country Club, the original home of the Phoenix Open, will once again be hosting the PGA Tour and championship golf and you will be able to walk the same golf course that Jack Nicklaus, Arnold Palmer, Sam Sneed, Ben Hogan and all of the greats of the game have walked in the past by watching the Charles Schwab Cup Championship at Phoenix Country Club.

Baerclaw Productions, a premier Phoenix video production company, put together a video to share what players and dignitaries are saying about Phoenix Country Club and the return of championship golf to downtown Phoenix. Listen to Governor Doug Ducey and Mayor Greg Stanton are saying and get a peek at what’s to come by clicking here.

Since 1997, the Baerclaw Productions team has produced corporate videos, web videos, training videos, sales videos, training videos, testimonial videos, award videos, new product launch videos, television programming, infomercials, documentaries, green screen videos, nonprofit videos, commercials and PSA’s. If you have a need for video production, let us be Your Resource For ALL Things Video! Give us a call at 602-789-8396 for a free consultation or visit our website at www.baerclawproductions.com.

If you’d like to learn more about Phoenix Country Club, you can visit phoenixcountryclub.com and if you’d like more information on the Charles Schwab Cup or want to purchase tickets, go here.

on’t be left in the dark – use these simple tricks to shine a light and spotlight on your company!

Baerclaw Productions

Light it right to make it right! In the production business, the basic lighting set up that we use when interviewing someone inside is called three-point lighting. We’ll set up a light bank on each side of the person that we are going to interview and then hang one light over the top of them called a back light. Chances are you don’t have the same lighting equipment that we do here at Baerclaw Productions, but you can still get close enough to make your videos look good by using this simple trick. Put two lamps about three to four feet from the person that you want to interview about half way between you and them. Take the lamp shades off and put a 60-watt bulb in one and a 40-watt bulb in the other. Then use one of the overhead lights in your office and put a chair just in front of that and have the person that you want to interview sit down in the chair. What you will end up with is one side of their face will be slightly brighter than the other side and there will be a little light on the top of their head and light on their shoulders. Hit record and you’re all set to go! There are also some other things that you should think about before doing an interview including windows and the blinds in the office. If you’d like to know our suggestions about those or have questions and need help getting started, call us at Baerclaw Productions and let us share our knowledge with you and prove that we are YOUR Resource For ALL Things Video!

If you have videos on your website – ues the power of one of the most searched websites on the planet to share your video!

We’re talking about YouTube – if you don’t have a channel, you need to set one up today! Did you know that YouTube is the second most searched website on the planet behind only Google? It’s true and in case you were wondering, YouTube is owned by Google so taking advantage of that combined power can really promote your videos to new and existing clients. When you upload to YouTube, you also get a link that can be put into email and social media channels to deliver your video without worrying about firewalls. So if you’re company has a story to tell, you need a YouTube channel. They are easy to set up, they are free and with a little bit of work on your video, you can do some basic SEO work that will help ensure that your video shows up with someone is looking for your service or product. Got questions? Contact us at Baerclaw Productions at 602-789-8396 and we’ll walk you through the process and show you how to add some SEO power to your Video!

Selfies – The right and the wrong when it comes to promoting your business!

If you’re going to take selfies of your team in action, do it right by turning your phone so that it is horizontal and not vertical. Think about the places where you are going to look and share your selfies, your computer screen is wider than it is tall…. so is your TV and whether you are using a selfie stick or not, make sure that your phone is horizontal! Since we opened the doors to Baerclaw Productions in 1997, we have had clients give us pictures that they want to include in promotional videos, trade show videos or a video highlighting how their staff is involved in the community… vertical pictures are a real problem and limit what we can do with them so take the time to turn your phone horizontally to tell the full story! If you have questions or need help putting it all together into a great video that promotes your company, why not let Baerclaw Productions be Your Resource For ALL Things Video! Give us a call at 602-789-8396 and let us share our 100+ years of experience with all things video!

Zip code or genetic code – which is a better predictor of your overall health and well being?

The answer is your zip code and changing that is goal of the 4th Annual Arizona Health Equity Conference at the Glendale Civic Center. The focus is on building bridges and connecting communities in research, practice and policy. To make progress when it comes to health equity for everyone in Arizona, it’s critical to get input from stakeholders around the state and that’s why the Baerclaw Productions team was brought in to create a series of promotional videos in English and Spanish to be used on the conference website and various social media outlets. The purpose of the videos is to help spread the word and drive registrations for the conference.

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Baerclaw Productions | Video production Phoenix

Baerclaw Productions, a full-service Phoenix video production company, worked with representatives from two of the organizations involved and guided them through the script for the video. We then brought it back to our post production facilities and went to work. We needed to incorporate still photographs from previous conferences, acquire stock video to help tell the story and create all of the graphics and open captions using our AVID editing software and After Effects. The Baerclaw Productions team also researched and hired Spanish voice over talent to create the promotion same videos in Spanish.

They are expecting more than 300 professionals from around Arizona who are interested in and working in the health disparities field touching on all populations and disease topics and connect research, prevention, clinical and policy arenas.

If you’d like to learn more about the conference, here is the website – https://www.azhequityconf.org/.

If you’d like to see one of the videos that we produced to promote the conference, you can go here – https://www.azhequityconf.org/about-us.

You can also see the videos on our YouTube channel by going here for the English version – https://youtu.be/UAQ1PqBFpXo.

This link will take you to one of the Spanish language videos on our YouTube channel – https://youtu.be/sr_SzQFM3r4.

Since 1997, Baerclaw Productions, a full-service video production company in Phoenix, has been producing award winning video productions in Phoenix and around the state of Arizona. We have worked with companies and organizations of all sizes from small start-ups, nonprofits, for profits all the way up to Fortune 100 companies.

Over the years, we have done Arizona productions that include corporate videos, training videos, web videos, nonprofit videos, commercials, public service announcements and a wide array of television video production including half hour television shows, infomercials and documentaries.

As a leading Phoenix production company, there isn’t a video production Phoenix project that we haven’t seen and completed. If you’re ready to produce a Phoenix video, let us be Your Resource For ALL Things Video!

Call us today at 602-469-0088 for a free consultation or visit our website at www.baerclawproductions.com.

 

A Major Renovation Complete – DoubleTree Resort by Hilton Paradise Valley – Scottsdale turned to the Baerclaw Productions digital newsroom to spread the word!

 

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After going through a major renovation, the DoubleTree Resort by Hilton Paradise Valley -Scottsdale, a AAA Four Diamond resort, needed a video production partner to share the news across multiple platforms including websites, social media outlets and YouTube channels… enter the team at Baerclaw Productions.

 

Arizona productions, video production phoenix, Phoenix production company, Phoenix video, high definition video production, Phoenix video production, corporate video, nonprofit video, training video, Scottsdale video production, video production, video production Phoenix, videography, web video, Baerclaw Productions

What started out as a straight forward project to showcase this beautiful 378 room property turned into multiple video productions to maximize the value of having a full service Phoenix video production company on the grounds to target potential customers across many digital platforms.

The multiple day video shoot covered the entire property starting with the entrance, through the lobby, dining areas, rooms, suites, 40,000 square feet of meeting and event space and of course the amazing grounds and two pools!

For the interior shots, we used our Sony HD cameras on a tripod or dolly to show the new features of the property.

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When it came to showcasing the expansive grounds, we needed a drone to gather HD video of the 20 plus acres that make up the resort and grounds that include tennis courts, basketball courts, a putting green and two amazing pools.

All of this video was brought back to our Phoenix video production studio for the post production work using our state of the art video production tools.

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The first video production was created for the Hilton Hotels corporate website. They have very specific specifications including the total length of the video which had to be less than three minutes. With a property of this size and based on the scope of the renovation, telling that story was quite a challenge but not insurmountable.

We also produced a second version of the video that was longer to ensure that we could go more in depth into the renovations that were completed and fully showcase all that the resort has to offer. That video will live on the resorts YouTube channel.

But that wasn’t the end of this Arizona production. We also created a short, 30 second high energy spot that can be used on every social media outlet.

All three of these videos were created from a single video production and extended the ROI for the resort. If you’d like to see what the Baerclaw Productions created, click on these links.

DoubleTree Resort by Hilton Paradise Valley – Scottsdale – Hilton corporate version

DoubleTree Resort by Hilton Paradise Valley – Scottsdale – resort YouTube version

DoubleTree Resort by Hilton Paradise Valley – Scottsdale – social media version

By taking advantage of the Baerclaw Productions digital newsroom services to launch a brand journalism campaign, the DoubleTree Resort by Hilton Paradise Valley – Scottsdale has multiple video assets that they can use across many platforms to promote their newly renovated property.

Since 1997, Baerclaw Productions has been producing award winning videos for a wide array of clients ranging from small start-ups to Fortune 100 companies. Over the years, the Baerclaw Productions team has produced corporate videos, web videos, sales videos, training videos, testimonial videos, award videos, new product launch videos, television programming, infomercials, documentaries, green screen videos, nonprofit videos, commercials and PSA’s.

If you have a need for video production to share your story with the world, count on a digital newsroom partner that is committed to being Your Resource For ALL Things Video!

Give us a call at 602-789-8396 for a free consultation.