Zip code or genetic code – which is a better predictor of your overall health and well being?

The answer is your zip code and changing that is goal of the 4th Annual Arizona Health Equity Conference at the Glendale Civic Center. The focus is on building bridges and connecting communities in research, practice and policy. To make progress when it comes to health equity for everyone in Arizona, it’s critical to get input from stakeholders around the state and that’s why the Baerclaw Productions team was brought in to create a series of promotional videos in English and Spanish to be used on the conference website and various social media outlets. The purpose of the videos is to help spread the word and drive registrations for the conference.

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Baerclaw Productions | Video production Phoenix

Baerclaw Productions, a full-service Phoenix video production company, worked with representatives from two of the organizations involved and guided them through the script for the video. We then brought it back to our post production facilities and went to work. We needed to incorporate still photographs from previous conferences, acquire stock video to help tell the story and create all of the graphics and open captions using our AVID editing software and After Effects. The Baerclaw Productions team also researched and hired Spanish voice over talent to create the promotion same videos in Spanish.

They are expecting more than 300 professionals from around Arizona who are interested in and working in the health disparities field touching on all populations and disease topics and connect research, prevention, clinical and policy arenas.

If you’d like to learn more about the conference, here is the website – https://www.azhequityconf.org/.

If you’d like to see one of the videos that we produced to promote the conference, you can go here – https://www.azhequityconf.org/about-us.

You can also see the videos on our YouTube channel by going here for the English version – https://youtu.be/UAQ1PqBFpXo.

This link will take you to one of the Spanish language videos on our YouTube channel – https://youtu.be/sr_SzQFM3r4.

Since 1997, Baerclaw Productions, a full-service video production company in Phoenix, has been producing award winning video productions in Phoenix and around the state of Arizona. We have worked with companies and organizations of all sizes from small start-ups, nonprofits, for profits all the way up to Fortune 100 companies.

Over the years, we have done Arizona productions that include corporate videos, training videos, web videos, nonprofit videos, commercials, public service announcements and a wide array of television video production including half hour television shows, infomercials and documentaries.

As a leading Phoenix production company, there isn’t a video production Phoenix project that we haven’t seen and completed. If you’re ready to produce a Phoenix video, let us be Your Resource For ALL Things Video!

Call us today at 602-469-0088 for a free consultation or visit our website at www.baerclawproductions.com.

 

A Major Renovation Complete – DoubleTree Resort by Hilton Paradise Valley – Scottsdale turned to the Baerclaw Productions digital newsroom to spread the word!

 

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After going through a major renovation, the DoubleTree Resort by Hilton Paradise Valley -Scottsdale, a AAA Four Diamond resort, needed a video production partner to share the news across multiple platforms including websites, social media outlets and YouTube channels… enter the team at Baerclaw Productions.

 

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What started out as a straight forward project to showcase this beautiful 378 room property turned into multiple video productions to maximize the value of having a full service Phoenix video production company on the grounds to target potential customers across many digital platforms.

The multiple day video shoot covered the entire property starting with the entrance, through the lobby, dining areas, rooms, suites, 40,000 square feet of meeting and event space and of course the amazing grounds and two pools!

For the interior shots, we used our Sony HD cameras on a tripod or dolly to show the new features of the property.

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When it came to showcasing the expansive grounds, we needed a drone to gather HD video of the 20 plus acres that make up the resort and grounds that include tennis courts, basketball courts, a putting green and two amazing pools.

All of this video was brought back to our Phoenix video production studio for the post production work using our state of the art video production tools.

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The first video production was created for the Hilton Hotels corporate website. They have very specific specifications including the total length of the video which had to be less than three minutes. With a property of this size and based on the scope of the renovation, telling that story was quite a challenge but not insurmountable.

We also produced a second version of the video that was longer to ensure that we could go more in depth into the renovations that were completed and fully showcase all that the resort has to offer. That video will live on the resorts YouTube channel.

But that wasn’t the end of this Arizona production. We also created a short, 30 second high energy spot that can be used on every social media outlet.

All three of these videos were created from a single video production and extended the ROI for the resort. If you’d like to see what the Baerclaw Productions created, click on these links.

DoubleTree Resort by Hilton Paradise Valley – Scottsdale – Hilton corporate version

DoubleTree Resort by Hilton Paradise Valley – Scottsdale – resort YouTube version

DoubleTree Resort by Hilton Paradise Valley – Scottsdale – social media version

By taking advantage of the Baerclaw Productions digital newsroom services to launch a brand journalism campaign, the DoubleTree Resort by Hilton Paradise Valley – Scottsdale has multiple video assets that they can use across many platforms to promote their newly renovated property.

Since 1997, Baerclaw Productions has been producing award winning videos for a wide array of clients ranging from small start-ups to Fortune 100 companies. Over the years, the Baerclaw Productions team has produced corporate videos, web videos, sales videos, training videos, testimonial videos, award videos, new product launch videos, television programming, infomercials, documentaries, green screen videos, nonprofit videos, commercials and PSA’s.

If you have a need for video production to share your story with the world, count on a digital newsroom partner that is committed to being Your Resource For ALL Things Video!

Give us a call at 602-789-8396 for a free consultation.