After going through a major renovation, the DoubleTree Resort by Hilton Paradise Valley -Scottsdale, a AAA Four Diamond resort, needed a video production partner to share the news across multiple platforms including websites, social media outlets and YouTube channels… enter the team at Baerclaw Productions.
What started out as a straight forward project to showcase this beautiful 378 room property turned into multiple video productions to maximize the value of having a full service Phoenix video production company on the grounds to target potential customers across many digital platforms.
The multiple day video shoot covered the entire property starting with the entrance, through the lobby, dining areas, rooms, suites, 40,000 square feet of meeting and event space and of course the amazing grounds and two pools!
For the interior shots, we used our Sony HD cameras on a tripod or dolly to show the new features of the property.
When it came to showcasing the expansive grounds, we needed a drone to gather HD video of the 20 plus acres that make up the resort and grounds that include tennis courts, basketball courts, a putting green and two amazing pools.
All of this video was brought back to our Phoenix video production studio for the post production work using our state of the art video production tools.
The first video production was created for the Hilton Hotels corporate website. They have very specific specifications including the total length of the video which had to be less than three minutes. With a property of this size and based on the scope of the renovation, telling that story was quite a challenge but not insurmountable.
We also produced a second version of the video that was longer to ensure that we could go more in depth into the renovations that were completed and fully showcase all that the resort has to offer. That video will live on the resorts YouTube channel.
But that wasn’t the end of this Arizona production. We also created a short, 30 second high energy spot that can be used on every social media outlet.
All three of these videos were created from a single video production and extended the ROI for the resort. If you’d like to see what the Baerclaw Productions created, click on these links.
By taking advantage of the Baerclaw Productions digital newsroom services to launch a brand journalism campaign, the DoubleTree Resort by Hilton Paradise Valley – Scottsdale has multiple video assets that they can use across many platforms to promote their newly renovated property.
Since 1997, Baerclaw Productions has been producing award winning videos for a wide array of clients ranging from small start-ups to Fortune 100 companies. Over the years, the Baerclaw Productions team has produced corporate videos, web videos, sales videos, training videos, testimonial videos, award videos, new product launch videos, television programming, infomercials, documentaries, green screen videos, nonprofit videos, commercials and PSA’s.
If you have a need for video production to share your story with the world, count on a digital newsroom partner that is committed to being Your Resource For ALL Things Video!
Give us a call at 602-789-8396 for a free consultation.