Baerclaw Productions Goes Over The Top (OTT)

Over The Top (OTT) advertising is a great way to target niche audiences when compared with traditional forms of advertising through TV broadcasters by finding them and reaching them when they are streaming content on their phones, gaming consoles, tablets and connected TV and it can really extend the return on investment of any video production project or existing in-house video that you may have.

These commercials are delivered directly to viewers via a streaming video service over the internet, bypassing the traditional cable set box and can be highly segmented meaning that we can identify, and target, subgroups based upon really anything that you want including geographic location, gender, age, ethnicity, income, education level!

While traditional television ads are generally between 15 and 60 seconds, OTT spots should be no longer than 30 seconds and ideally are 15 seconds long and should focus on a singular, important message.

Most of the OTT spots that the Baerclaw Productions team is producing are using existing video that we have repurposed, refined and repackaged to deliver your message to your clients targeted audience where they are watching streaming videos. This is allowing us to work with clients around the country and allowing them to extend their marketing budget through very cost effective, targeted campaigns.

While Baerclaw Productions doesn’t do the actual OTT planning, placement and analysis, our partner is one of the best in the industry. Brandendo is our solution for all things digital marketing by providing highly effective online marketing solutions across all digital platforms!

If you’re ready to target your ultimate audience where they are watching without trying the shotgun approach of broadcast TV, give us a call at 602-789-8396 so that our team can start the process of putting together your OTT campaign – together, we’ll take your business Over The Top!

Since 1997, the Baerclaw Productions team has been producing award winning internal and customer facing videos and we can do the same for your organization. Our recent client list includes Shamrock Farms, Clutch Solutions, Mercy Care, Ford Motor Company Fund, Adamar Industries, AETNA/CVS, Verde Valley Caregivers Coalition, Partnership With Native Americans (PWNA), Kaboom Racks and the Match For A Cause supporting Elevate Phoenix.

If you have any video production or OTT/CTV campaign needs, let Baerclaw Productions be Your Resource For ALL Things Video!

DURA PULL – A professional grade product and a professional grade video!

Adamar Industries spent years designing, refining and perfecting an all-in-one, American made post puller that can pull up a post in as little as a second and requires only a single worker to do it! This is game changing stuff for companies that need to remove a lot of posts quickly, safely and cost-effectively.

Their challenge was to show how it works in a quick, concise way that goes beyond still photos and bullet points because to see it in action makes it so much easier to understand how it will benefit your workers and your bottom line – that’s where Baerclaw Productions comes in.

After a deep dive strategy and fact-finding session to help our team understand the benefits of the DURA PULL, we started the pre-production planning to come up with the best ways to showcase a tool that can pull T-posts, U-posts, security fence posts, tent stakes, round posts, square posts and more.

To do this, we settled on a plan utilizing multiple cameras and a drone to gather all of the video needed to showcase the product being used. After a half day of videotaping in the field, we headed back to the Baerclaw Production offices and began the post-production process.

We ended up creating multiple videos and versions for use on their website, social channels, trade shows and for direct outreach to potential customers. The design for the short version of the video utilized only a music bed so that it would work whether the viewer had the volume up or off on their device. The longer version included a testimonial for those situations where they knew people would be listening to the audio.

To view one of the short videos that we created for them, click HERE.

If you’d like to learn more about the array of products that Adamar Industries, has created, please visit their website.

If video can help you show your potential customers what you do, let us put our 25+ years of video production experience to work for you. Give us a call at 602-789-8396 for a complimentary strategy and fact-finding session to learn how you can use the power of video to showcase what you do.

Since 1997, the Baerclaw Productions team has been producing award winning internal and customer facing videos and we can do the same for your organization. Our recent client list includes Shamrock Farms, Clutch Solutions, Ford Motor Company Fund, TriStar Gold, AETNA/CVS, Verde Valley Caregivers Coalition, Partnership With Native Americans (PWNA), Kaboom Racks and the Match For A Cause supporting Elevate Phoenix.

If you have any video production needs, let Baerclaw Productions be Your Resource For ALL Things Video!

We’re honored to partner with Mercy Honors!

When Mercy Care needed a production partner to help them produce videos for their Mercy Honors, RISE Awards and the ReMEMBER Kate Award, they turned to the Baerclaw Productions team.

They had their hands full going through the nomination, review and selection process internally, not to mention all of the planning for the online events, and after setting the schedule, they turned the project over to our team to handle all of the production needs which included handling all of the interviews, script writing, postproduction and electronic delivery of all of the approved videos.

To complete all of the videos that they needed, we did online video interviews and single and multiple camera on location shoots at a variety of locations around the Valley. We also reviewed, sourced and secured voice over talent as needed for some of the videos.

Some of the highlights included a keynote address from Brandon Lee of Art Of Our Soul Art Studio. Brandon and I both used to work at Channel 3 here in Phoenix and he shared his amazing recovery story from drug addiction and his decision to follow his heart and take his passion for art and turn it into a vehicle to help others who are dealing with various forms of trauma.

We also connected via zoom with Linda Hunt, the former President and CEO of Dignity Health’s Southwest Division, who shared highlights of her 50 plus years of health care service as she was given the Lifetime Achievement Award.

We also used zoom to honor this year’s RISE Award winners. The RISE Awards celebrate individuals and organizations in our community who are working to make the lives of others better. The awards honor individuals and organizations in the three areas of Compassion, Innovation, and Advocacy and Collaboration.

The other major grouping of videos revolved around the ReMEMBER Kate Aurelius Award which is an annual recognition program to memorialize Kate Aurelius, a former Mercy Care employee and deputy director of the Arizona Health Care Cost Containment System (AHCCCS), for her dedication to ensuring quality health care for the most vulnerable. The award recognizes an employee’s outstanding contributions to our members and commitment to excellence.

We created a video for each of the 18 nominations which had the nominator explaining how the nominee went above and beyond to make a positive impact for the Mercy Care members and the nominee reacted and explained why they do what they do. Most were done with three cameras, but some were done using zoom.

If you need help honoring award winners for your organization, give us a call at 602-789-8396 and let’s start the process of showing the world the amazing work that your team members are doing and the difference that they are making in their community.

Since 1997, the Baerclaw Productions team has been producing award winning internal and customer facing videos and we can do the same for your organization. Our recent client list includes Shamrock Farms, Clutch Solutions, Ford Motor Company Fund, Adamar Industries, AETNA/CVS, Verde Valley Caregivers Coalition, Partnership With Native Americans (PWNA), Kaboom Racks and the Match For A Cause supporting Elevate Phoenix.

If you have any video production needs, let Baerclaw Productions be Your Resource For ALL Things Video!

Well done Elevate Phoenix!

I was proud to provide voice over services for the 3rd Annual Father’s Day Match For A Cause which benefits Elevate Phoenix. As the edits of the pre-recorded event were completed, I wrote the scripts and was the voice of the on-course commentator.

With a potential audience of more than 84 million households, this year’s match featured Tom Lehman and son Thomas against Lee Janzen and his son Connor at the Westin Kierland Golf Club.

In case you missed it or want to watch it again – here’s the link to view it – https://www.youtube.com/watch?v=dsgK4sgruBg.

Elevate Phoenix is an amazing organization started and headed by Tom Lehman that serves 5,000 students annually. Their mission as a non-profit is to deliver long-term, life-changing relationships with urban youth by employing a holistic approach to meet each child’s needs.

To Elevate Phoenix, that means full-time salaried teacher-mentors, year-round programming, cross-age mentoring and a long-term relational approach in four areas: accredited classes, mentoring, reading & literacy, and graduation and post-secondary plans.

They teach vision, courage, respect, caring, responsibility, positive work ethic and integrity. The students learn career mindedness, decision making, goal setting, communication, leadership and problem solving skills.

There is still time to donate to this amazing organization! If you’d like to learn more about them, visit https://elevatephoenix.org/.

This is my third year helping out and I can’t wait for the 2023 Father’s Day Match For A Cause!

Baerclaw Productions gets cheesy in Wisconsin!

The Baerclaw Productions team recently coordinated a multi-day shoot in Wisconsin utilizing a seven-person local video production crew and after spending almost a week on the ground – I know who cut the cheese!

It’s the great people that work in various settings across multiple facilities… and they cut, shred, melt and ship a lot of cheese!

The goal was to create a new promotional video that took the entire video production team to two different sites where we had four cameras running including a pair of Sony FS7’s, one on a Ready Rig, and a 4k drone.

We even put a GoPro inside a popcorn tumbler to showcase the flavorings being added to the popcorn.

We did a number of interviews using two camera’s, one on a slider to give an amazing profile view, and so much broll of every station and room in both facilities!

If you’re ready to share your story with the world, give us a call at 602-789-8396 and let’s start the process of creating your new promotional video! 

Since 1997, the Baerclaw Productions team has been producing award winning internal and customer facing videos and we can do the same for your organization. Our recent client list includes Shamrock Farms, Clutch Solutions, Mercy Care, Ford Motor Company Fund, Adamar Industries, AETNA/CVS, Verde Valley Caregivers Coalition, Partnership With Native Americans (PWNA), Kaboom Racks and the Match For A Cause supporting Elevate Phoenix.

If you have any video production needs, let Baerclaw Productions be Your Resource For ALL Things Video!

Baerclaw Productions reaches gold status with TriStar Gold!

When TriStar Gold, a Canadian minerals exploration company that advances mining projects from exploration to production with an emphasis on precious metals deposits in the Americas, needed to update their corporate video to reflect the very latest information about a 100% owned gold project in Brazil at Castelo de Sonhos, or Castle of Dreams in English, they turned to the team at Baerclaw Productions to produce their latest video.

Using a combination of an in-office video shoot, existing assets and zoom interviews with key players and investment analysts from around the world, the Baerclaw Productions team handled all facets of pre- and post-production services to create an updated corporate video to inform potential and existing investors of what was going on at the site – and there’s a lot going on!

Following a pre-feasibility study at Castelo de Sonhos, it’s estimated that there is more than 1.4 million of ounces in the ground at CDS!

TriStar Gold is moving towards construction while focusing on ESG and making sure that this project is a win-win for everyone from investors, employees, contractors and of course the residents of the area.

If you need help sharing your story with the world, give us a call at 602-789-8396 and let’s start the process of showing your customers and clients all the gold that you bring to the market!

Since 1997, the Baerclaw Productions team has been producing award winning internal and customer facing videos and we can do the same for your organization. Our recent client list includes Shamrock Farms, Clutch Solutions, Mercy Care, Ford Motor Company Fund, Adamar Industries, AETNA/CVS, Verde Valley Caregivers Coalition, Partnership With Native Americans (PWNA), Kaboom Racks and the Match For A Cause supporting Elevate Phoenix.

If you have any video production needs, let Baerclaw Productions be Your Resource For ALL Things Video!

Ford Motor Company Fund chooses Baerclaw Productions

Ford Motor Company Fund is part of an amazing program called ‘Ford Driving Skills for Life’ and when they brought their program to Phoenix, they turned to Baerclaw Productions to help them spread their message through the local media.

Baerclaw Productions was on-site early in the five-day event to gather video and interviews with both participants, their parents and of course representatives from the Ford Motor Company Fund. Those video elements were then condensed into a video news release which was made available to all of the television stations so that they could help spread the word.

The free half-day courses provide hands-on experience for newly licensed drivers to improve their skills in four key areas – hazard recognition, vehicle handling, speed and space management. They also talked with the young drivers about distracted and impaired driving.

Since 2003, the Ford Driving Skills for Life has helped more than one million drivers in all 50 states and 46 countries around the world. For more information on the program, you can visit www.drivingskillsforlife.com.

Since 1997, the Baerclaw Productions team has been producing award winning internal and customer facing videos and we can do the same for your organization. Our recent client list includes Shamrock Farms, Clutch Solutions, Ford Motor Company Fund, Mercy Care, TriStarGold, Adamar Industries, Verde Valley Caregivers Coalition, Partnership With Native Americans (PWNA), Aetna, Kaboom Racks and the Match For A Cause supporting Elevate Phoenix.

If you have any video production needs, let Baerclaw Productions be Your Resource For ALL Things Video!

Baerclaw Productions helps a local inventor with his KickStarter campaign

Kickstarter is a great way for people with a great idea get to the next level but to do it, you need video production support and that’s where Baerclaw Productions comes in.

After a skiing accident when he was younger, Adam Reeback has spent his life dealing with a bad back that causes him a lot of pain whenever he has to sit, even for a few minutes. Most situations can be dealt with except for one place where sometimes you don’t have a choice and that’s when he’s sitting on the toilet.

After years of work and tinkering with different designs, Adam Reeback invented a toilet seat with back support built into the underside of the lid – BRILLIANT!

With his prototype complete, he turned to Baerclaw Productions to help him share his story with the KickStarter universe and the world beyond. We created a series of videos for his campaign and website which are now live. If you’d like to learn more about the MeraShell Lumbar Back Support Toilet Lid, here’s a link to his KickStarter campaign – https://www.kickstarter.com/projects/merashell/merashell-lumbar-back-support-toilet-lid.

If you have an idea for the Next Best Thing and need video production support, let the Baerclaw Productions team help bring your invention to the masses.

Since 1997, the Baerclaw Productions team has been producing award winning internal and customer facing videos and we can do the same for your organization. Our recent client list includes Shamrock Farms, Ford Motor Company Fund, Mercy Care, TriStarGold, Adamar Industries, Verde Valley Caregivers Coalition, Partnership With Native Americans (PWNA), Aetna, Kaboom Racks and the Match For A Cause supporting Elevate Phoenix.

If you have any video production needs, let Baerclaw Productions be Your Resource For ALL Things Video!

Fortune 500 company Frontier Communications selects Baerclaw Productions

Frontier Communications is the latest Fortune 500 company to partner with Baerclaw Productions as their video production partner. This project involved a series of short videos to talk directly with their independent sales force because their reps were telling Frontier that they wanted to hear more from the company and Baerclaw Productions was the solution to use the power of video to deliver the message.

Their host for the videos briefly highlighted all of the things that Frontier Communications is doing to make being a valued partner easier and how they were committed to creating a partnership where everyone wins.

Frontier Communications Video Shoot 2

The videos, which were shot in a studio utilizing two Sony XDCam cameras and a teleprompter, covered all of the exciting products, packages, and bundles for all things internet that Frontier is rolling out including their state-of-the-art solutions and extremely competitive pricing to arm their partner community with the tools needed to win with Frontier Communications.

The ultimate goal is to reinforce Frontiers’ place as a premier partner for their independent sales force, a company that they want to do business with again and again and one that they are proud to align with.

Message delivered thanks to the efforts of the Baerclaw Productions team.

Since 1997, the Baerclaw Productions team has been producing award winning internal and customer facing videos and we can do the same for your organization. Our recent client list includes Shamrock Farms, Mercy Care, Verde Valley Caregivers Coalition, Partnership With Native Americans (PWNA), Aetna, Kaboom Racks and the Match For A Cause supporting Elevate Phoenix.

If you have any video production needs, let Baerclaw Productions be Your Resource For ALL Things Video!