Baerclaw Productions Video blog series – Creating the perfect video campaign. Part 4: The video campaign million-dollar question – what’s your budget?

Baerclaw Productions
Baerclaw Productions

The first three parts of this video campaign blog series are intended to lay the ground work for the work that’s about to begin… but there’s one more thing that has to happen and that’s the million-dollar question… what’s your budget.

You may not know what your video should cost, you may not want to tell your video production partner what your budget is or you may just want to wait and see what kind of quotes you get back.

If you’re comfortable with your production partner, I’d suggest that you at least give them a range so that they can tell you what can be done based upon your budget.

Since we opened our doors in 1997, we’ve only had two clients who have told us their budget at the beginning… one of them we referred out to another production company because they had 500 bucks to spend on a promotional video and we can’t do that.

The other gave us a number and I asked how many videos they were expecting for that. Their response was one.

They didn’t believe the quote that I gave them but they sure loved the videos that we produced for them.

Yes, it was videos… we did five videos for their original budget and in the end, we produced probably 25 videos for them over several years.

Proceed however you feel comfortable but be prepared, the ‘what’s your budget’ question will come up and that’s the last step before the serious work begins.

If you’re ready to get serious, call us today and let Baerclaw Productions be YOUR RESOURCE FOR ALL THINGS VIDEO!

To view part 4 of this video blog series on our YouTube channel, please click here.

Baerclaw Productions

602-789-8396

Baerclawproductions.com

Baerclaw Productions Video blog series – Creating the perfect video campaign. Part 3: Let the video campaign collaboration begin.

Baerclaw Productions
Baerclaw Productions

In part one of this video blog series, we talked about understanding why you are planning to produce a video and after finding a video production partner that you can connect with, it’s time to circle back around to the why.

Your why is the foundation for the creative part of the video production process.

At Baerclaw Productions, if we’re starting from scratch, we like to ask our customers to do one of two things when creating a video campaign. We ask for either a stream of consciousness explaining what the company does, their history, their products or services and what makes them unique or we ask for a bullet point list with short explanations for each point.

Now that may seem odd since I’d like to think that every production company will have viewed every page of a company’s website before going into a meeting… but we both know that doesn’t always happen.

Plus, we want to hear the words and phrases that you use when explaining your company and what you do because there must be continuity between all of your marketing messages.

Oh, and there’s one more thing that I’d suggest. Be open to ideas, suggestions and recommendations from your video production partner – you know your business and they know there’s… so be willing to listen. Incorporate the ones that you like, discard the rest but be informed.

If you’d like to hear our thoughts about your video campaign… call us today – Baerclaw Productions, YOUR RESOURCE FOR ALL THINGS VIDEO!

To view part 3 of this video blog series on our YouTube channel, please click here.

Baerclaw Productions

602-789-8396

Baerclawproductions.com

Baerclaw Productions Video blog series – Creating the perfect video campaign. Part 2: Finding the right video production partner for your video campaign.

Baerclaw Productions
Baerclaw Productions

If you watched part one of our video blog series – understanding the why before starting a video campaign, you’re ready for step two and that’s finding the right video production partner.

Now I’m a little biased, I would tell you my company, Baerclaw Productions, is the team that you should work with but we’re not the right fit for every project and every client.

That’s ok, there are lots of great companies out there and they all bring something different to the table.

My company has been in business since 1997 and we’ve produced every type of video you can imagine, we even did a wedding… it was mine. We’ll never do another one. It’s a long story, if you want to hear why, give me a call and I’ll explain.

If you’re not looking for a wedding videographer, we should talk.

You should also talk to other production companies, take a look at their videos and see who their clients are. Ask for referrals from people you know and ask for references from the production company.

Most importantly, have a face to face meeting with the owner or executive producer to make sure you connect and can work together.

The key here is to make sure that you are comfortable with the production company before you get too far into the process.

In the end, it’s your money, it’s your choice… and it’s your company – take the time to find the right video production company to make sure your video campaign works for your business.

At Baerclaw Productions, we are YOUR RESOURCE FOR ALL THINGS VIDEO. Call us today and let’s see if we’re a good fit to be your video production partner.

To view part 2 of this video blog series on our YouTube channel, please click here.

Baerclaw Productions

602-789-8396

Baerclawproductions.com

Baerclaw Productions Video blog series – Creating the perfect video campaign. Part 1: Understand the why before starting a video campaign.

Baerclaw Productions
Baerclaw Productions

If you’re thinking about using the power of video to promote your business… stop!

Now that may seem a little odd to you since I own a video production company but hear me out.

Video is an amazing tool that can really bring your story and your company to life… a creative, well-crafted video campaign can take your business to the next level… but before you start charging ahead with a video, please take the time to really understand why you are making a video.

Do you want to connect with new customers, show them how to use your product, let your current customers promote your business through testimonials or maybe just explain your companies vision and mission.

These are all great ways to use video to promote your company… but you need a plan first!

We can help you with that plan… call us today.

Baerclaw Productions – YOUR RESOURCE FOR ALL THINGS VIDEO… from concept and creative to completion.

To view Part 1 of this video blog series on our YouTube channel, please click here.

Baerclaw Productions

602-789-8396

Baerclawproductions.com

Your Arizona nonprofit needs a video… what do you do now?

Unless you’ve worked with a video production company in the past, this can be a challenge.

You can do a search online, click on a few paid ads at the top of the SERPS’s, maybe even click on a few of the companies that rank organically. You could check out Facebook or LinkedIn, more ads and more organic results. You could dig deeper into the web and wade through more search results but is that the best way to go?

Wouldn’t it make more sense to talk with your peers and see who they’ve worked in the past to create their videos?

If you’re based here in Phoenix, chances are you’ll hear that name Baerclaw Productions when you start asking around. Why? Because we’ve worked with nonprofit organizations here in the Valley and around the state of Arizona for more than 20 years.

We could tell you about all of the award videos, ASK videos and awareness videos that we’ve done since we opened our doors in 1997, but that’s going to take up more of your valuable time.

Let us make it easy for you – click here to see our nonprofit video playlist.

You’ll see the latest nonprofit videos that Baerclaw Productions has produced and then you can reach out to the organization’s that we’ve worked with and talk with them.

They’ll tell you what you need to know about Baerclaw Productions.

  1. We understand the nonprofit world.
  2. We are easy to work with.
  3. We go above and beyond to make sure that our nonprofit partners get what they need – on time and on budget.

After you talk with your peers, give us a call at 602-789-8396 and let’s talk. There’s no obligation, you can tell us what you need, we’ll put together a plan and then we’ll give you a free quote so that we can get started on your nonprofit video production.

Baerclaw Productions… Let us be Your Resource For ALL Things Video!

Your company has a great story to tell… It’s your job to do it!

 

You’ve got everything in place.

  1. Logo – check
  2. Updated website – check
  3. Marketing materials – check
  4. Giveaways – check
  5. Social media campaign – check
  6. Video production campaign – Bueller, Bueller? Uh Oh!

Mary in accounting has a son who makes great YouTube videos with his phone.

Your assistant is a whiz with power point, you’ve probably played around with movie maker or final cut – but that’s not going to be the same quality as the rest of your work. Time to call in the professionals.

Baerclaw Productions has 20+ years of experience producing award winning corporate videos.

We’ve produced marketing, sales, training and web videos for organizations of all sizes from start-ups to Fortune 100 companies. We could brag about our client list… trust us, they’re companies you know right here in Phoenix… but you don’t have time for all that, let’s cut to the chase.

Click here to see the Baerclaw Productions Corporate video playlist.

You’ll see our most recent corporate video productions and then let’s talk. Call us at 602-789-8396 and ask for Bill Baer, he’s the owner and executive producer. There’s no obligation, you can tell us what you need, we’ll put together a plan and then we’ll give you a free quote so you can check off the video production campaign from your to-do list.

BAERCLAW PRODUCTIONS…

YOUR RESOURCE FOR ALL THINGS VIDEO!

Gala and fundraising season is here – let Baerclaw Productions create the video you need for your event.

Whether you are honoring award winners, celebrating a momentous milestone or just need to set the scene before you make the BIG ASK for donations, the Baerclaw Productions team can create the video to touch the nerve you need to make your event a huge success!

Baerclaw Video Productions

Whether you are honoring award winners, celebrating a momentous milestone or just need to set the scene before you make the BIG ASK for donations, the Baerclaw Productions team can create the video to touch the nerve you need to make your event a huge success!

Since 1997, Baerclaw Productions has been producing amazing nonprofit videos for all types of organizations to drive home their missions and messages.

Here are just a few examples of some of the video production projects we’ve completed lately:

Honoree Videos – Association of Fundraising Professionals, Arizona Chapter.

When the Association of Fundraising Professionals needed a video production company to produce five videos, one for each of their annual award winners, they turned to Baerclaw Productions to create amazing videos. After doing sit down interviews with more than 10 people to talk about their organizations and philanthropy efforts, our team produced the honoree videos to explain each person’s commitment to our community and those in need which were shown at the Associations annual luncheon.

Baerclaw Productions

Click here to see one of the honoree videos highlighting Fiesta Bowl Charities.

Anniversary Videos –  Verde Valley Caregivers Coalition

Since 1992, Verde Valley Caregivers Coalition has been helping neighbors in need in the Verde Valley area and as they were preparing for a Gala to celebrate their 25 years of making a difference, they brought in the Baerclaw Productions team to handle all phases of production to create a timeless video that talks about how and why they got started, the work that they are doing and how people can get involved to ensure that this valuable work continues.

Baerclaw Productions

To see the Verde Valley Caregivers Coalition Anniversary Video, click here.

Videos to set the scene before the BIG ASK – Catholic Charities

          Catholic Charities is where miracles happen every day! Since 1933, they have been providing life changing services that protect and nurture children, help strengthen families and assist individuals in crisis. Like most nonprofits, they host an annual breakfast to raise awareness and spread the message of what they are doing. To help make that happen, they needed a video to showcase a few of the programs that they offer that focused on the people who are benefiting from their services. Baerclaw Productions was their choice to produce this video that was shown before the ‘Big Ask’ for donations to continue the critical work that they are doing. After gathering interviews and video from around the Valley, the Baerclaw Productions team produced a video targeting the heart strings of those in attendance. We also provided video support at the event and produced videos of the keynote speakers and highlights of the event that were made available online the same day.

Baerclaw Video Productions

To watch the Catholic Charities Big Ask Video, click here.

Honoree Videos – Mercy Maricopa

When it comes to serving Arizona’s most vulnerable citizens in need of quality health care, there have been few advocate’s like Kate Aurelius. For years, she worked for Mercy Care Plan in medical management and later the Arizona Health Care Cost Containment System. Every year, the Board of Directors at Mercy Care Plan honor her memory by selecting an employee who exemplifies Kate’s commitment to the community and who is continuing Kate’s amazing work. For the annual award, Baerclaw Productions was chosen to create the award video honoring that year’s award winner. Multiple interviews are conducted and then the post production began to create a powerful award video that keeps Kate’s work alive and honors those who follow in her footsteps.

Baerclaw Video Productions

Click here to see the latest ReMEMBER Kate award video.

Thank You Videos – St. Francis Xavier Church

          With a $25 million-dollar capital campaign completed, St. Francis Xavier Church turned to Baerclaw Productions to produce a video to take the viewers back to the beginning and show how the latest improvements are making a difference in the community and most importantly, saying thanks to all who made it happen. A Spanish version of the video was also created to ensure that the entire congregation understood, in their own language, how important their support was and is.

Baerclaw Video Productions

Click here to see the Thank You Video from St. Francis Xavier Church.

Shamrock Farms and Rockin’ Refuel – Baerclaw Productions latest partner!

Baerclaw ProductionsSince 1922, Shamrock Farms has been an Arizona institution and they continue to give back to the communities they call home and they turned to Baerclaw Productions to help share an exciting new program.

Shamrock Farms has launched the Protein Push Up Challenge where they are going to donate one serving of milk to a local food bank for every push-up that people do at various events including a recent one outside of Sun Devil Stadium and Baerclaw Productions was on hand for all of the fun. In all, they will donate 25,000 servings of fresh milk to local food banks. With more than 10,000 cows busy at the dairy, our crew had fun with the fans documenting the push-ups in progress!

The Baerclaw Productions team handled all of the video production and post production services to create a short promotional video that was debuted on the big screen during the ASU – U of A football game.

Baerclaw ProductionsIf you’d like to see the video, click here. If you’d like to learn more about Baerclaw Productions, visit our website at https://www.baerclawproductions.com and you can see more of our work by visiting our YouTube channel by clicking here.

Since 1997, Baerclaw Productions, a full-service video production company in Phoenix, has been producing award winning video productions in Phoenix and around the state of Arizona. We have worked with companies and organizations of all sizes from small start-ups, nonprofits, for profits all the way up to Fortune 100 companies.

Over the years, we have done Arizona productions that include corporate videos, training videos, web videos, nonprofit videos, commercials, public service announcements and a wide array of television video production including half hour television shows, infomercials and documentaries.

As a leading Phoenix production company, there isn’t a video production Phoenix project that we haven’t seen and completed. If you’re ready to produce a Phoenix video, let us be Your Resource For ALL Things Video! Call us today at 602-469-0088 for a free consultation or visit our website at www.baerclawproductions.com.

Giving back to the community? Share it with the world!

If your company has made a commitment to the community and your team members are giving of their time to make a difference, take pictures of them in action! Giving back to your community is a great thing and you should share that on your website, a blog post or in a quick video that you can show to your existing and potential clients.

Baerclaw Productions
Baerclaw Productions

Here’s something else to think about, T-shirts with your company name on them is a great way during the event and after to let everyone know that you and your team are on the front lines of making a difference in your community. One of the first projects that we did at Baerclaw Productions not long after we opened our doors in 1997 was for a company that gave their employees up to 40 hours a year of paid time off to volunteer for the charity of their choice. There are a lot of companies out there that do this and when your team members go out to make a difference, make sure they take pictures so that you can share the message with new and prospective customers. If you need help putting them together with either a voice over or music bed, give us a call at 602-789-8396 or visit our website at baerclawproductions.com and let Baerclaw Productions be Your Resource For ALL Things Video! We can quickly put it together for so that you can share it with the world!

Championship golf is returning to Phoenix Country Club and everyone is talking about it!

Phoenix Country Club, the original home of the Phoenix Open, will once again be hosting the PGA Tour and championship golf and you will be able to walk the same golf course that Jack Nicklaus, Arnold Palmer, Sam Sneed, Ben Hogan and all of the greats of the game have walked in the past by watching the Charles Schwab Cup Championship at Phoenix Country Club.

Baerclaw Productions, a premier Phoenix video production company, put together a video to share what players and dignitaries are saying about Phoenix Country Club and the return of championship golf to downtown Phoenix. Listen to Governor Doug Ducey and Mayor Greg Stanton are saying and get a peek at what’s to come by clicking here.

Since 1997, the Baerclaw Productions team has produced corporate videos, web videos, training videos, sales videos, training videos, testimonial videos, award videos, new product launch videos, television programming, infomercials, documentaries, green screen videos, nonprofit videos, commercials and PSA’s. If you have a need for video production, let us be Your Resource For ALL Things Video! Give us a call at 602-789-8396 for a free consultation or visit our website at www.baerclawproductions.com.

If you’d like to learn more about Phoenix Country Club, you can visit phoenixcountryclub.com and if you’d like more information on the Charles Schwab Cup or want to purchase tickets, go here.