Blog
Baerclaw Productions Video blog series – Creating the perfect video campaign. Part 1: Understand the why before starting a video campaign.
By: Bill Baer | Date Posted: February 6, 2019
If you’re thinking about using the power of video to promote your business… stop! Now that may seem a little odd to you since I own a video production company but hear me out. Video is an amazing tool that can really bring your story and your company to life… a creative, well-crafted video campaign … Continue reading “Baerclaw Productions Video blog series – Creating the perfect video campaign. Part 1: Understand the why before starting a video campaign.”
Your Arizona nonprofit needs a video… what do you do now?
By: Bill Baer | Date Posted: August 23, 2018
Unless you’ve worked with a video production company in the past, this can be a challenge. You can do a search online, click on a few paid ads at the top of the SERPS’s, maybe even click on a few of the companies that rank organically. You could check out Facebook or LinkedIn, more ads … Continue reading “Your Arizona nonprofit needs a video… what do you do now?”
Your company has a great story to tell… It’s your job to do it!
By: Bill Baer | Date Posted: July 26, 2018
You’ve got everything in place. Logo – check Updated website – check Marketing materials – check Giveaways – check Social media campaign – check Video production campaign – Bueller, Bueller? Uh Oh! Mary in accounting has a son who makes great YouTube videos with his phone. Your assistant is a whiz with power point, … Continue reading “Your company has a great story to tell… It’s your job to do it!”
Gala and fundraising season is here – let Baerclaw Productions create the video you need for your event.
By: Bill Baer | Date Posted: December 6, 2017
Whether you are honoring award winners, celebrating a momentous milestone or just need to set the scene before you make the BIG ASK for donations, the Baerclaw Productions team can create the video to touch the nerve you need to make your event a huge success!
Shamrock Farms and Rockin’ Refuel – Baerclaw Productions latest partner!
By: Bill Baer | Date Posted: December 1, 2017
Since 1922, Shamrock Farms has been an Arizona institution and they continue to give back to the communities they call home and they turned to Baerclaw Productions to help share an exciting new program. Shamrock Farms has launched the Protein Push Up Challenge where they are going to donate one serving of milk to a … Continue reading “Shamrock Farms and Rockin’ Refuel – Baerclaw Productions latest partner!”
Giving back to the community? Share it with the world!
By: Bill Baer | Date Posted: October 30, 2017
If your company has made a commitment to the community and your team members are giving of their time to make a difference, take pictures of them in action! Giving back to your community is a great thing and you should share that on your website, a blog post or in a quick video that … Continue reading “Giving back to the community? Share it with the world!”
Championship golf is returning to Phoenix Country Club and everyone is talking about it!
By: Bill Baer | Date Posted: October 11, 2017
Phoenix Country Club, the original home of the Phoenix Open, will once again be hosting the PGA Tour and championship golf and you will be able to walk the same golf course that Jack Nicklaus, Arnold Palmer, Sam Sneed, Ben Hogan and all of the greats of the game have walked in the past by … Continue reading “Championship golf is returning to Phoenix Country Club and everyone is talking about it!”
Don’t be left in the dark – use these simple tricks to shine a light and spotlight on your company!
By: Bill Baer | Date Posted: October 5, 2017
Light it right to make it right! In the production business, the basic lighting set up that we use when interviewing someone inside is called three-point lighting. We’ll set up a light bank on each side of the person that we are going to interview and then hang one light over the top of them … Continue reading “Don’t be left in the dark – use these simple tricks to shine a light and spotlight on your company!”
If you have videos on your website – ues the power of one of the most searched websites on the planet to share your video!
By: Bill Baer | Date Posted: September 26, 2017
We’re talking about YouTube – if you don’t have a channel, you need to set one up today! Did you know that YouTube is the second most searched website on the planet behind only Google? It’s true and in case you were wondering, YouTube is owned by Google so taking advantage of that combined power … Continue reading “If you have videos on your website – ues the power of one of the most searched websites on the planet to share your video!”
Selfies – The right and the wrong when it comes to promoting your business!
By: Bill Baer | Date Posted: September 18, 2017
If you’re going to take selfies of your team in action, do it right by turning your phone so that it is horizontal and not vertical. Think about the places where you are going to look and share your selfies, your computer screen is wider than it is tall…. so is your TV and whether … Continue reading “Selfies – The right and the wrong when it comes to promoting your business!”