Hi, I’m Bill Baer with Baerclaw Productions and since we’re all in the middle of a pandemic, most of us are working from home and a video blog may be your best way to connect with your customers.
Today, I’ve got some tips on some things that you can do to create the best video blogs that you can from your home office.
Now whether you are using a smartphone, a tablet or a camera, make sure that it’s on a tripod, at eye level, nobody wants to look at your ceiling.
If you don’t have a microphone, make sure that your camera is close enough to you to get good audio.
Now let’s talk about lighting, I want you to take two lamps and put them at 45 degree angles about arm’s length away from you on your desk, this will give you a real nice, smooth light across your face.
And here’s one more tip, change your screen saver on your computer to your company logo and change the settings so that your computer never goes to sleep, that way, your logo will always be in the background.
If you have questions about creating video blogs, let us be Your Resource For ALL Things Video!
29 percent of employed Native Americans live below poverty level.
61 percent of Native children live in poverty or low-income households?
23 percent of Native American families live with food insecurity.
There are 90 – thousand homeless Native Americans in the US… more than any other population…
Where there is housing, it’s estimated that 40 percent of that housing is incomplete or sub-standard.
13% of Native Americans hold a college degree, approximately half the rate of Caucasian Americans.
Most people think that Indian gaming on our reservations is a game changer… providing automatic wealth and prosperity for every Native American… but the numbers show a different story.
About 25 percent of all tribes in the US conduct Indian gaming… but only 10-15 percent of the tribes actually prosper from it.
These are just some of the facts that we learned when working with Partnership With Native Americans (PWNA). They have been working tirelessly since 1990 developing and delivering a relevant mix of services to help their Native American partners addressing critical needs that contribute to self-sufficiency and help end the cycle of poverty.
To bring their story to life, they selected Baerclaw Productions to produce a series of videos, seven in all, to cover a wide range of topics to raise awareness of realities on the reservations and why it’s important to support Native causes.
Award winning actor Wes Studi is the host of all of these videos that were shot in Santa Fe, New Mexico and have been shown on television, the internet and used across multiple social media platforms. Baerclaw Productions handled all of the script writing, field production and post-production for these videos utilizing our experience and expertise gathered since we opened our doors in 1997.
You can view all of the videos by clicking on these links:
When you’re ready to bring your story to life, let the award-winning team at Baerclaw Productions be Your Resource For ALL Things Video! Call us today at 602-789-8396 or visit our website at https://baerclawproductions.com.
Unless you’ve worked with a video production company in the past, this can be a challenge.
You can do a search online, click on a few paid ads at the top of the SERPS’s, maybe even click on a few of the companies that rank organically. You could check out Facebook or LinkedIn, more ads and more organic results. You could dig deeper into the web and wade through more search results but is that the best way to go?
Wouldn’t it make more sense to talk with your peers and see who they’ve worked in the past to create their videos?
If you’re based here in Phoenix, chances are you’ll hear that name Baerclaw Productions when you start asking around. Why? Because we’ve worked with nonprofit organizations here in the Valley and around the state of Arizona for more than 20 years.
We could tell you about all of the award videos, ASK videos and awareness videos that we’ve done since we opened our doors in 1997, but that’s going to take up more of your valuable time.
We go above and beyond to make sure that our nonprofit partners get what they need – on time and on budget.
After you talk with your peers, give us a call at 602-789-8396 and let’s talk. There’s no obligation, you can tell us what you need, we’ll put together a plan and then we’ll give you a free quote so that we can get started on your nonprofit video production.
Baerclaw Productions… Let us be Your Resource For ALL Things Video!
Since 1922, Shamrock Farms has been an Arizona institution and they continue to give back to the communities they call home and they turned to Baerclaw Productions to help share an exciting new program.
Shamrock Farms has launched the Protein Push Up Challenge where they are going to donate one serving of milk to a local food bank for every push-up that people do at various events including a recent one outside of Sun Devil Stadium and Baerclaw Productions was on hand for all of the fun. In all, they will donate 25,000 servings of fresh milk to local food banks. With more than 10,000 cows busy at the dairy, our crew had fun with the fans documenting the push-ups in progress!
The Baerclaw Productions team handled all of the video production and post production services to create a short promotional video that was debuted on the big screen during the ASU – U of A football game.
Since 1997, Baerclaw Productions, a full-service video production company in Phoenix, has been producing award winning video productions in Phoenix and around the state of Arizona. We have worked with companies and organizations of all sizes from small start-ups, nonprofits, for profits all the way up to Fortune 100 companies.
As a leading Phoenix production company, there isn’t a video production Phoenix project that we haven’t seen and completed. If you’re ready to produce a Phoenix video, let us be Your Resource For ALL Things Video! Call us today at 602-469-0088 for a free consultation or visit our website at www.baerclawproductions.com.
If your company has made a commitment to the community and your team members are giving of their time to make a difference, take pictures of them in action! Giving back to your community is a great thing and you should share that on your website, a blog post or in a quick video that you can show to your existing and potential clients.
Here’s something else to think about, T-shirts with your company name on them is a great way during the event and after to let everyone know that you and your team are on the front lines of making a difference in your community. One of the first projects that we did at Baerclaw Productions not long after we opened our doors in 1997 was for a company that gave their employees up to 40 hours a year of paid time off to volunteer for the charity of their choice. There are a lot of companies out there that do this and when your team members go out to make a difference, make sure they take pictures so that you can share the message with new and prospective customers. If you need help putting them together with either a voice over or music bed, give us a call at 602-789-8396 or visit our website at baerclawproductions.com and let Baerclaw Productions be Your Resource For ALL Things Video! We can quickly put it together for so that you can share it with the world!
Phoenix Country Club, the original home of the Phoenix Open, will once again be hosting the PGA Tour and championship golf and you will be able to walk the same golf course that Jack Nicklaus, Arnold Palmer, Sam Sneed, Ben Hogan and all of the greats of the game have walked in the past by watching the Charles Schwab Cup Championship at Phoenix Country Club.
Baerclaw Productions, a premier Phoenix video production company, put together a video to share what players and dignitaries are saying about Phoenix Country Club and the return of championship golf to downtown Phoenix. Listen to Governor Doug Ducey and Mayor Greg Stanton are saying and get a peek at what’s to come by clicking here.
Since 1997, the Baerclaw Productions team has produced corporate videos, web videos, training videos, sales videos, training videos, testimonial videos, award videos, new product launch videos, television programming, infomercials, documentaries, green screen videos, nonprofit videos, commercials and PSA’s. If you have a need for video production, let us be Your Resource For ALL Things Video! Give us a call at 602-789-8396 for a free consultation or visit our website at www.baerclawproductions.com.
If you’d like to learn more about Phoenix Country Club, you can visit phoenixcountryclub.com and if you’d like more information on the Charles Schwab Cup or want to purchase tickets, go here.
Light it right to make it right! In the production business, the basic lighting set up that we use when interviewing someone inside is called three-point lighting. We’ll set up a light bank on each side of the person that we are going to interview and then hang one light over the top of them called a back light. Chances are you don’t have the same lighting equipment that we do here at Baerclaw Productions, but you can still get close enough to make your videos look good by using this simple trick. Put two lamps about three to four feet from the person that you want to interview about half way between you and them. Take the lamp shades off and put a 60-watt bulb in one and a 40-watt bulb in the other. Then use one of the overhead lights in your office and put a chair just in front of that and have the person that you want to interview sit down in the chair. What you will end up with is one side of their face will be slightly brighter than the other side and there will be a little light on the top of their head and light on their shoulders. Hit record and you’re all set to go! There are also some other things that you should think about before doing an interview including windows and the blinds in the office. If you’d like to know our suggestions about those or have questions and need help getting started, call us at Baerclaw Productions and let us share our knowledge with you and prove that we are YOUR Resource For ALL Things Video!
We’re talking about YouTube – if you don’t have a channel, you need to set one up today! Did you know that YouTube is the second most searched website on the planet behind only Google? It’s true and in case you were wondering, YouTube is owned by Google so taking advantage of that combined power can really promote your videos to new and existing clients. When you upload to YouTube, you also get a link that can be put into email and social media channels to deliver your video without worrying about firewalls. So if you’re company has a story to tell, you need a YouTube channel. They are easy to set up, they are free and with a little bit of work on your video, you can do some basic SEO work that will help ensure that your video shows up with someone is looking for your service or product. Got questions? Contact us at Baerclaw Productions at 602-789-8396 and we’ll walk you through the process and show you how to add some SEO power to your Video!
If you’re going to take selfies of your team in action, do it right by turning your phone so that it is horizontal and not vertical. Think about the places where you are going to look and share your selfies, your computer screen is wider than it is tall…. so is your TV and whether you are using a selfie stick or not, make sure that your phone is horizontal! Since we opened the doors to Baerclaw Productions in 1997, we have had clients give us pictures that they want to include in promotional videos, trade show videos or a video highlighting how their staff is involved in the community… vertical pictures are a real problem and limit what we can do with them so take the time to turn your phone horizontally to tell the full story! If you have questions or need help putting it all together into a great video that promotes your company, why not let Baerclaw Productions be Your Resource For ALL Things Video! Give us a call at 602-789-8396 and let us share our 100+ years of experience with all things video!