When it comes to fundraising, you know it’s critical to explain your value proposition to your existing and potential donors whether they are looking at your website or attending one of your events looking for a reason to make your mission their mission.
A professionally produced video is a great way to tell your story and Baerclaw Productions is honored to have been selected by Verde Valley Caregivers Coalition for the last three years to create their identity piece which was shown at their annual Gala right before paddle time and this year’s event was another huge success!
This year’s video combined their staff, Executive Director, volunteers and clients, who they call neighbors, talking about what it means to them be involved with this amazing organization.
We also gathered a number of testimonials that were used for social media promotion of their Gala and can be used in the future to promote their organization and future events.
If you’d like to know more about VVCC, please take a few minutes and visit their website at https://vvcaregivers.org/ and learn about their commitment to making sure that no senior is left isolated.
If your nonprofit is looking for an experienced video production partner who understands what it takes to show your organization and mission are worth supporting, the Baerclaw Productions team is here to help. Let us be Your Resource For ALL Things Video! Visit our website at BaerclawProductions.com or give us a call at 602-789-8396.
For the last 25 years, I’ve been based out of Phoenix, Arizona and despite growing up in the Chicago area, I have to be honest, my blood has thinned and I’m not much of a fan of cold weather. All that being said, when the phone rings with a producing job for a Fortune 10 company north of the border, I had to dig out my woolies.
The first thing I had to do was a little research because the shoot had to take place in Saskatoon, Saskatchewan in Canada. After figuring out where that was, securing a local crew and checking the weather, I started packing for a roughly 48-hour round trip that included about 34 hours on the ground. From when I took off in Phoenix to when I arrived at the hotel in Saskatoon, the temperature had dropped almost 90 degrees – before factoring in the wind chill, it was 20 below!
Luckily our shoot was inside which was great – so was our local crew! The team at Bamboo Shoots, https://bambooshoots.ca/, was amazing from pre-production planning all the way through follow up after the shoot. Our six-person production crew included two cameras, one on a Ronin and Easy Rig, audio, DIT and make-up. At all phases, they were very helpful and offered up suggestions and recommendations and were a joy to work with. If something needed to be done, moved, re-arranged or juggled, it was done with a smile. The team made me look good and allowed me to focus on what I needed to do which was to make our interviewee feel comfortable, complete the interview and make sure that all of the broll that we needed was gathered. If I ever have to go back to Saskatoon for a shoot, they will be my first call.
The shoot went very well and we got the story that out client wanted. I also learned something new – where Saskatoon is! I hope the next time I get to visit there, it’s the summer! All in all, it was a great trip and I’m happy to be back in Arizona, even if it’s only in the mid 60’s.
As a producer with more than 30 years of experience, I’m always happy to go anywhere if there’s a great story to tell – even if the temperature never gets above zero.
Until recently, I hadn’t been but field producing work took me back to the great state of Texas to produce a training video for a new product revolutionizing the drilling industry. Working with a great crew based out of College Station, the shoot went well and all of the postproduction was completed in our Phoenix based offices.
What a great learning experience and now I can check it off my ‘to do’ list. Take a look at the pics, if you look closely, you’ll see cattle in the background. If you ever need to shoot a video in the College Station area, connect with my new friends at Frame By Frame productions, fxfinc.com.
If you need a field producer for your next project, let me know. We’ll find the crew and get the job done. Field producing is just one of the many services that we offer here at Baerclaw Productions, when you have a need, let us be Your Resource For All Things Video!
Kate Aurelius was an ally and advocate to Arizona’s most vulnerable citizens in need of quality health care. To keep her vision and mission alive, the Mercy Care Board of Directors annually recognizes an employee for their outstanding contributions to their members and continuing Kate’s amazing work and passion. Baerclaw Productions is honored to have been able to produce this video for the 2019 ReMEMBER Kate award winner, Monica Alonzo.
The first three parts of this video campaign blog series are intended to lay the ground work for the work that’s about to begin… but there’s one more thing that has to happen and that’s the million-dollar question… what’s your budget.
You may not know what your video should cost, you may not want to tell your video production partner what your budget is or you may just want to wait and see what kind of quotes you get back.
If you’re comfortable with your production partner, I’d suggest that you at least give them a range so that they can tell you what can be done based upon your budget.
Since we opened our doors in 1997, we’ve only had two clients who have told us their budget at the beginning… one of them we referred out to another production company because they had 500 bucks to spend on a promotional video and we can’t do that.
The other gave us a number and I asked how many videos they were expecting for that. Their response was one.
They didn’t believe the quote that I gave them but they sure loved the videos that we produced for them.
Yes, it was videos… we did five videos for their original budget and in the end, we produced probably 25 videos for them over several years.
Proceed however you feel comfortable but be prepared, the ‘what’s your budget’ question will come up and that’s the last step before the serious work begins.
If you’re ready to get serious, call us today and let Baerclaw Productions be YOUR RESOURCE FOR ALL THINGS VIDEO!
To view part 4 of this video blog series on our YouTube channel, please click here.
In part one of this video blog series, we talked about understanding why you are planning to produce a video and after finding a video production partner that you can connect with, it’s time to circle back around to the why.
Your why is the foundation for the creative part of the video production process.
At Baerclaw Productions, if we’re starting from scratch, we like to ask our customers to do one of two things when creating a video campaign. We ask for either a stream of consciousness explaining what the company does, their history, their products or services and what makes them unique or we ask for a bullet point list with short explanations for each point.
Now that may seem odd since I’d like to think that every production company will have viewed every page of a company’s website before going into a meeting… but we both know that doesn’t always happen.
Plus, we want to hear the words and phrases that you use when explaining your company and what you do because there must be continuity between all of your marketing messages.
Oh, and there’s one more thing that I’d suggest. Be open to ideas, suggestions and recommendations from your video production partner – you know your business and they know there’s… so be willing to listen. Incorporate the ones that you like, discard the rest but be informed.
If you’d like to hear our thoughts about your video campaign… call us today – Baerclaw Productions, YOUR RESOURCE FOR ALL THINGS VIDEO!
To view part 3 of this video blog series on our YouTube channel, please click here.
If you watched part one of our video blog series – understanding the why before starting a video campaign, you’re ready for step two and that’s finding the right video production partner.
Now I’m a little biased, I would tell you my company, Baerclaw Productions, is the team that you should work with but we’re not the right fit for every project and every client.
That’s ok, there are lots of great companies out there and they all bring something different to the table.
My company has been in business since 1997 and we’ve produced every type of video you can imagine, we even did a wedding… it was mine. We’ll never do another one. It’s a long story, if you want to hear why, give me a call and I’ll explain.
If you’re not looking for a wedding videographer, we should talk.
You should also talk to other production companies, take a look at their videos and see who their clients are. Ask for referrals from people you know and ask for references from the production company.
Most importantly, have a face to face meeting with the owner or executive producer to make sure you connect and can work together.
The key here is to make sure that you are comfortable with the production company before you get too far into the process.
In the end, it’s your money, it’s your choice… and it’s your company – take the time to find the right video production company to make sure your video campaign works for your business.
At Baerclaw Productions, we are YOUR RESOURCE FOR ALL THINGS VIDEO. Call us today and let’s see if we’re a good fit to be your video production partner.
To view part 2 of this video blog series on our YouTube channel, please click here.
If you’re thinking about using the power of video to promote your business… stop!
Now that may seem a little odd to you since I own a video production company but hear me out.
Video is an amazing tool that can really bring your story and your company to life… a creative, well-crafted video campaign can take your business to the next level… but before you start charging ahead with a video, please take the time to really understand why you are making a video.
Do you want to connect with new customers, show them how to use your product, let your current customers promote your business through testimonials or maybe just explain your companies vision and mission.
These are all great ways to use video to promote your company… but you need a plan first!
We can help you with that plan… call us today.
Baerclaw Productions – YOUR RESOURCE FOR ALL THINGS VIDEO… from concept and creative to completion.
To view Part 1 of this video blog series on our YouTube channel, please click here.
Video production campaign – Bueller, Bueller? Uh Oh!
Mary in accounting has a son who makes great YouTube videos with his phone.
Your assistant is a whiz with power point, you’ve probably played around with movie maker or final cut – but that’s not going to be the same quality as the rest of your work. Time to call in the professionals.
We’ve produced marketing, sales, training and web videos for organizations of all sizes from start-ups to Fortune 100 companies. We could brag about our client list… trust us, they’re companies you know right here in Phoenix… but you don’t have time for all that, let’s cut to the chase.
You’ll see our most recent corporate video productions and then let’s talk. Call us at 602-789-8396 and ask for Bill Baer, he’s the owner and executive producer. There’s no obligation, you can tell us what you need, we’ll put together a plan and then we’ll give you a free quote so you can check off the video production campaign from your to-do list.