Over The Top (OTT) advertising is a great way to target niche audiences when compared with traditional forms of advertising through TV broadcasters by finding them and reaching them when they are streaming content on their phones, gaming consoles, tablets and connected TV and it can really extend the return on investment of any video production project or existing in-house video that you may have.
These commercials are delivered directly to viewers via a streaming video service over the internet, bypassing the traditional cable set box and can be highly segmented meaning that we can identify, and target, subgroups based upon really anything that you want including geographic location, gender, age, ethnicity, income, education level!
While traditional television ads are generally between 15 and 60 seconds, OTT spots should be no longer than 30 seconds and ideally are 15 seconds long and should focus on a singular, important message.
Most of the OTT spots that the Baerclaw Productions team is producing are using existing video that we have repurposed, refined and repackaged to deliver your message to your clients targeted audience where they are watching streaming videos. This is allowing us to work with clients around the country and allowing them to extend their marketing budget through very cost effective, targeted campaigns.
While Baerclaw Productions doesn’t do the actual OTT planning, placement and analysis, our partner is one of the best in the industry. Brandendo is our solution for all things digital marketing by providing highly effective online marketing solutions across all digital platforms!
If you’re ready to target your ultimate audience where they are watching without trying the shotgun approach of broadcast TV, give us a call at 602-789-8396 so that our team can start the process of putting together your OTT campaign – together, we’ll take your business Over The Top!
Since 1997, the Baerclaw Productions team has been producing award winning internal and customer facing videos and we can do the same for your organization. Our recent client list includes Shamrock Farms, Clutch Solutions, Mercy Care, Ford Motor Company Fund, Adamar Industries, AETNA/CVS, Verde Valley Caregivers Coalition, Partnership With Native Americans (PWNA), Kaboom Racks and the Match For A Cause supporting Elevate Phoenix.
If you have any video production or OTT/CTV campaign needs, let Baerclaw Productions be Your Resource For ALL Things Video!