Just because most of us are working from home doesn’t mean that we can’t produce high quality videos to promote our businesses.
In previous posts, we’ve talked about lighting, sound and camera angles but today, we want to take it one step forward and show you what we mean by using a real world example that we created.
One of our clients, PWNA, Partnership With Native Americans, needed to create an informational video about the services that they offer and how the COVID-19 pandemic has exacerbated the issues that Native Americans have been dealing with for years and how the work that PWNA is doing on a daily basis is making a huge difference.
The challenge was that the video needed to be created quickly, the CEO is not close to our Phoenix offices, and travel was not an option either for him or our crew due to the pandemic.
The solution was simple – using his laptop, Josh Arce, the President and CEO of PWNA, recorded his message and then sent us the video files.
The great thing is he didn’t have to do it in one take, he could look and listen to different takes and select the one that he liked best. We then used the takes that he liked best, existing video and pictures that we had in our AVID edit systems from previous projects and created an informational video that they are using in many places and ways to raise awareness and support.
The first picture was grabbed from the raw video that we received.
The second picture is what you’ll see in their video after the video was reformatted and color corrected.
Which picture would you rather use to promote your business, service or mission?
If you’d like to see the entire video, please click on this link – https://youtu.be/3R-ywuGgDEs
If you’re ready to produce a video to promote what you do, please check out our previous blog posts and if you have questions or need some help, the Baerclaw Productions team is ready to help.
We’ve been in business since 1997 and we look forward to being ‘Your Resource For ALL Things Video!’.
Bosho, that’s greetings in Potawatami.
My name is Joshua Arce.
I’m a citizen of the Prairie Band Potawatomi Nation of Kansas and I’m President and CEO of Partnership With Native Americans.
PWNA is a Native-led, Native serving non-profit that has aided tribal communities since 1990.
Each year, we’re improving the lives of 250,000 Native Americans.
Our mission is providing immediate relief and long-term solutions to address disparities on impoverished and geographically isolated reservations.
Let me give you a few numbers to explain what the tribes are up against.
23 percent of Native families live with food insecurity, just not enough healthy food.
Only 13 hold a college degree, about half the rate of Caucasians.
Up to 61 percent of Native children live in poverty or low-income households.
When disaster strikes, outside help is slow to come and health care is a real challenge fueling higher rates of diabetes and other chronic illness.
So where do we start?
Well, honestly, it all starts with you.
Native Americans have the highest need in the U.S., yet less than one percent of charitable giving supports Native causes.
Year-round, PWNA is providing critical goods and services to the tribes.
We help with food boxes, fresh produce, and bottled water
K through 12 school supplies, scholarships, and mentoring.
Leadership training, emergency preparedness training, and emergency relief when disaster or a pandemic strikes.
Our top priorities now are emergency deliveries for Covid-19 relief and hunger.
So much work has been done, but there is more to do.
We hope you will join us in championing hope for a brighter future.
Iwgwien. Thank you.